Do Not Force your Customers to Create an Account to Make a Purchase

Research has shown that customers usually do not want to register to make a purchase from a store. How many customers are you losing because of this?

The default option for accounts-enabled in Shopp is to present registration fields to create an account during checkout. Note that accounts in a store are not “bad.” For existing customers, using an existing account can definitely speed up checkout. However, some customers do not want to register and its a good practice to offer this option.

In this tutorial we’ll learn how to add an API call (Shopp checkout guest) to allow your customers to make a choice.

Here is a screenshot of a part of a default Shopp checkout page:

Screen-Shot-2013-06-14-at-2.14.18-PM

[Read more...]

Answer Popular Customer Concerns at the Beginning of Checkout

A frequently asked questions page is a great resource for your customers. A FAQ page works in your favor as it allows your customers (existing and new) to quickly find answers to most of their concerns without having to contact you.

An unsure customer is likely to click away from your store and go to a competitor’s website.

Here is another way to explain this idea:

Example 1) Customer arrives at your storefront page –> Takes a look at a product –> Has a question about shipping –> Goes to FAQ page and immediately finds their answer.

The customer may then decide to click away (if your shipping options aren’t acceptable) or they’ll go ahead and complete their order.

Example 2) Customer arrives at your storefront page –> Takes a look at a product –> Has a question about shipping –> Can’t find a FAQ page.

At this point, the customer may be unsure about the purchase and click away / shop elsewhere or they’ll contact you through your contact page or email. If you are able to respond quickly to the email, then you may be able to answer questions and the customer may complete the order. However, its also possible that by the time you have written a reply, the customer is no longer interested or may have purchased from a competitor.

[Read more...]

Introducing the Advanced Promotions Course for Shopp

This week we launched a new course for members of Shopp 101.

Its called Advanced Promotions and it covers creating multi-condition promotions using the Shopp Promotion Editor.

Here is a preview of the topics covered in this course:

  • Setup a promotion that applies percentage off for a certain category
  • Create a promotion that applies free shipping to a specific country
  • Learn how to use the scheduling feature of the Shopp Promotion Editor

Login to your Shopp 101 account to check it out.

Not a member of Shopp 101? Join today and access more than 40 video tutorials covering various topics on Shopp.

Increase your Default Shopp Image Sizes

This post kicks off our pivot to focus on performance, security, and conversions as related to WordPress e-commerce. We’ve selected these topics as they can increase sales in your online store.

Today we’ll be talking about images sizes in Shopp and why you should increase them.

Introduction to Shopp Images

On a new installation of Shopp 1.2.x, the default images sizes are as follows:

  • gallery-previews: 240px x 240px
  • gallery-thumbnails: 64px x 64px
  • thumbnails: 96px x 96px

Gallery-previews are used on Shopp product pages. Gallery-thumbnails are also used on the Shopp product pages and will appear under the primary image (if multiple images are in use). Thumbnails are used on the Shopp storefront page, Shopp collection (category) pages, and Shopp tag pages.

Here are some examples of what the URLs might look like for these pages:

[Read more...]

+ Extensions for Shopp Now Have Their Own Menu

We’ve spent the past few days making changes to our Shopp + Extensions. The biggest change is that they have been moved out of the Shopp menu and into their own menu:

Screen-Shot-2013-04-22-at-9.11.59-AM

Summary of Changes to Shopp + Extensions

The Start Here page for Shopp + Extensions provides information on our projects, links to Shopp resources, and pulls in blog posts from both Optimize My Shopp and Shopp 101.

We have removed all the walk-through videos for each plugin since these were rarely viewed.

Email marketing plugins received a link to our tutorial on how to generate a list of existing customers who have opted in to email marketing. This is useful if you are adding an email marketing integration to an existing store.

We’ve also fixed some issues related to grammar. [Read more...]

A Checklist for Upgrading from Shopp 1.0.x and Shopp 1.1.x to Shopp 1.2.x

To take advantage of the latest features and performance, you’ll need to be running a current version of Shopp. If you are using Shopp 1.0.x or Shopp 1.1.x, then you are missing out. Additionally, the Shopp Help Desk supports a current version of Shopp and one version prior. In this post, we’ll share a checklist for upgrading from an old version of Shopp to 1.2.x.

Here is the recommended upgrade path:

Shopp 1.0.x –> Shopp 1.1.9.1 –> Shopp 1.2.x

Important notes:

  • We recommend first performing an upgrade on a staging site. This will help you find any issues and create a plan to correct them.
  • Core plugin changes will not be transferred during the upgrade process.
  • WordPress 3.5.1 will be referenced. If you are running an older version of WordPress, then certain areas of the WordPress admin that are mentioned in the checklist may be different.
  • Shopp product and category ids will change on upgrading from Shopp 1.1.9.1 to Shopp 1.2.x.
  • Child taxonomies are not used in category URLs for Shopp 1.2.
  • Your store will be offline during the upgrade process.

[Read more...]

Setup the clixGalore Conversion Code to work with Shopp

clixGalore is an affiliate network that you can setup with Shopp. Adding an affiliate program to your Shopp online store is an easy way to grow your marketing and increase sales. In this post, we’ll show you how to configure Shopp to work with clixGalore.

The clixGalore code is a conversional pixel that fires after a specific event has taken place. Similar to other affiliate programs for Shopp, this code should be setup to run after a successful checkout on the Shopp thanks page.

Here is an example of the code from clixGalore:

<!--begin clixGalore code copyright 2013 -->
<img
src="https://www.clixGalore.com/AdvTransaction.aspx?AdID=1234&SV=567&OID=890" height="0" width="0" border="0">
<!--end clixGalore code -->
  • AdID = 1234 (will be unique for your account)
  • SV = 567 (Shopp order total)
  • OID = 890 (Shopp order transaction id)

[Read more...]

How to Setup Facebook Conversion Tracking with Shopp

In this post we’ll take a look at getting Shopp running with Facebook conversion tracking. This works by using a conversion pixel which fires after a successful checkout on the Shopp thanks page.

You’ll need an FTP client to complete this tutorial. We recommend the Transmit FTP client which is available for the Mac. If you aren’t using a Mac, then try FileZilla is an alternative option.

Here is an example of what the code snippet for Facebook’s conversion pixel:

<script type="text/javascript">
var fb_param = {};
fb_param.pixel_id = '1234567890123';
fb_param.value = '0.00';
(function(){
 var fpw = document.createElement('script');
 fpw.async = true;
 fpw.src = '//connect.facebook.net/en_US/fp.js';
 var ref = document.getElementsByTagName('script')[0];
 ref.parentNode.insertBefore(fpw, ref);
})();
</script>
<noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/offsite_event.php?id=1234567890123&value=0" /></noscript>

When it runs, it will tell Facebook that an event has occurred for a certain amount. Note that the value “1234567890123″ is an example and not a real value. The same applies for “0.00.”

[Read more...]